Trust is the number 1 currency of business.

Before real monetary value is exchanged, trust is first earned.

Scroll down to see the top 7 ways to increase trust with little or no sales online.

Show the human side of your business

If a picture is worth a thousand words, then a video is worth a billion.

As we know, videos never lie and it’s the classic example of what you see is what you get.

Simply showing the unboxing video of your product, a demonstration of it in use together with a detailed voice over from you is all it takes to show your human side.

If you want to show your personal picture, it’s okay but not necessary.

This way, customers get to have a virtual feel of your products and gain increased trust in your business.

Prioritise customer security and offer multiple payment options

Ensuring your online store is Https secured helps in providing customers with assurance that data collected on your website is secure.

Offering multiple payment options also presents customers with the choice of using their preferred payment provider.

This way the trust given to the payment provider is also assigned to you.

Offer an excellent return policy

Nothing is better than an excellent exchange or return policy on faulty items.

Assuring customers of this will earn you increased trust and reduce the buying barrier.

Provide detailed product information

A good product description will sell your products for you, time and time again.

This is due to the availability of relevant component information.

To drive this home, including the materials used in making a product, the height, width, length, breadth, how to use, how to maintain and the technical specifications where needed will definitely help in increasing customer trust.

Giveaway samples or drop your physical location for product testing

Many customers are risk averse but when the right offer is made, they can become early testers and ambassadors of your products.

To do this a giveaway can be organised in favour of helpful reviews and feedback.

This can also be taken further by involving an influencer, gifting their audience with your products and saving their reviews and feedbacks for social proof.

Your store location can also be made available for customers who prefer physical experiences and walk-ins.

Address buying concerns via an faq page

An FAQs (frequently asked questions) page is what customers look for in a website when searching for answers.

Questions that can be addressed include returns and refunds, local and international delivery, general terms and conditions, store address, contact information, etc.

If customers have contacted you via direct messages, you can check for questions that have been asked frequently and answer them in your FAQs page.

Making this page available shows that you care about your customers thereby earning your business more trust.

Which of the trust building techniques do you prefer.

Do you know of other ways trust can be increased online.

Let us know in the comments.

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