Sales is a game of numbers and if you can successfully bring in one customer, others will follow but in other to do that buying concerns and objections has to be addressed so as to make the process a slippery slope which ends in a purchase.
Scroll down to the see top 5 strategies to increase online sales.
Free delivery
The number 1 objection that often stands in the way of a buying decision is the cost of delivery.
Offering new customers free delivery, splitting the delivery cost in half and adding one to the price of the product and the other as the delivery fee are ways to totally eliminate such obstacles and bring in more sales.
Payment on delivery
Talk about building trust, this is a no-brainer.
Simply providing customers with the option to pay on delivery will significantly speed up the add-to-cart & checkout process.
All that’s needed is for you to make a confirmation call to the customer concerning the order while stating the shortest delivery date.
On the delivery date, a re-confirmation call is made and voila, unexpected surprises are removed and you get a successful purchase.
Flash sales
A small discount or reduction in price during a weekend, a brand or customer birthday, a public holiday, a local, national or global event will go a long way in encouraging window shoppers to make a purchase.
There’s also a FOMO (fear of missing out) effect in play due to a start and end date, thereby ensuring a significant increase in sales.
Loyalty points
This can take many forms.
With an online store, every purchase can accumulate a point automatically and after a goal or benchmark has been reached, the customer is offered a gift, a trade in for money or a discount on the next purchase.
With physical stores, a unique low cost card can be provided upon every purchase and after certain accumulations, be returned for a trade in.
The concept here is to get customers to make repeat purchases in return for a reward.
Customers will always buy, but that little or small incentive will go a long way in making them happy with their purchases thereby increasing overall and longterm sales.
Membership program
A membership program is based on the concept of providing exclusive deals, discounts and special treatments to a certain group of customers.
Examples include zero cost delivery for life, special notifications on new arrivals, special dinner launches etc.
This is packaged in a way that the value gotten by the members is no way near the cost of entry.
Profit is then made from the members being loyal to the brand and choosing no one else other than them.
Here the business gets increased long term repeat sales from each customer.
Which of the 5 strategies do you prefer.
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