Every business gets to the point where the solution their products provide is needed on a global stage, hence the need to grow or forever be limited in market share and customer acquisition.

Growth oftentimes incurs significant costs which can be avoided 90% of the time.

Scroll down to see the top 3 strategies to scale a business.

Open a new branch

This is often the most obvious choice which is good.

A new branch means that you have physical staffs on ground ready to replicate the same success you have gotten locally.

The advantage of opening a new branch is that you get a first hand view of things and monitor the business as it progresses.

The disadvantage of this is that significant resources is spent on securing an office space and recruiting new staffs.

Strategic partnership with online & offline stores

Partnerships offer a way to test the waters in order to see customers response to product offerings in a new category, segment or market.

Here a business simply secures the overseas distribution, shelf space reservation and product stocking services of a mutually beneficial FMCG (fast moving consumer goods) brand.

To successfully scale a business this way, effective communication has to be ensured alongside tight contracts that ensure agreements aren’t breached.

Furthermore, virtual meetings are held, sales reports are received and physical inspections are carried out to measure progress.

Create an e-commerce website

With an e-commerce website, a business makes it’s products available to both local and international customers online.

This way, digital marketing campaigns can be carried out from the home country to measure response, viability and sales.

Obvious restrictions such as currency and differing languages are no longer barriers due to the ability of specialized software’s to automatically detect customer locations and adjust appropriately.

This is the best way to scale a business globally due to the reduced cost of entry with little or no barrier whatsoever.

Which of the business scaling/growth methods do you prefer.

Do you know of others.

Let us know in the comments.

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