Digital marketing platforms are softwares that allow brands to connect with potential customers using the internet.

Meta business suite

Meta business suite is a centralised digital marketing platform for managing advertising activities on the worlds largest social media company (Facebook, Instagram & WhatsApp).

Essentially, it helps individuals and business owners get better results from social media users through ads scheduling & retargeting, helpful insights/trends, posts & story creation etc.

Depending on the goal you want to achieve, pricing is generally beginner friendly with as little as $1 per day.

Google ads

Google ads is a one-stop solution for advertising on the worlds largest search engine (Google Search), the number 1 video sharing platform in the world (YouTube) and their set of display networks such as mobile apps and websites.

Essentially, if you want to target users that majorly browse the web, visit social media less often and use mobile apps more then, Google ads is the best option.

Depending on the result you want to get, their pricing isn’t beginner friendly and can cost a minimum of $10 – $50 per day.

MailChimp & SendinBlue

Digital marketing without email is like leaving out the Father of digital mail orders.

Early in the day when a big budget was needed to run advertising campaigns, mail order was the people’s alternative.

All that was needed was the ability to sell in print and deliver such prints to the physical addresses of a target consumer group and voilà, orders will start pouring in.

Email came and changed the game from selling in print to selling in highly relevant digital content/copy pieces.

Popular email providers like outlook, Yahoo and Gmail restrict the number of emails that can be sent, hence the need for a specialized email marketing provider like MailChimp or SendinBlue.

They’re both beginner friendly with a forever free plan of 2,500 emails per month and 300 emails per day respectively.

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